PRIVACY POLICY
Last Updated: April 2025
We are Formula One Digital Media Limited (“we”, “us” and/or “our”), a company registered in England and Wales with company number 08915039 and registered office at No.2 St. James’s Market, London, SW1Y 4AH, England.
We collect and process your personal data in various situations, including:
• when you visit and use our “Digital Products” (meaning the Formula 1 App or website, the F1 TV App or website, the Race Guide App, the F1 Race Programme App, our F1 Fantasy website, our support website at www.support.formula1.com, our corporate website at www.corp.formula1.com, and any other official Formula 1 websites and applications created and operated by us from time to time, and any services available via the same);
• when you take part in activities we operate on site at our races and provide us your data when doing so;
• when you become part of F1’s fan database as a result of becoming a customer of an official Formula 1 site operated by a third party under licence (Please refer to Third Party Digital Products’ section below for more information); or
• otherwise provide your data to us directly or through third party channels, for example if you provide us your details so we can send you updates, offers and information about Formula 1.
We collect this data as a data controller, which means that we determine how and why we process your personal data and are responsible for our processing and that of data processors who act upon our instructions.
This privacy policy (the “Privacy Policy”) sets out how we collect and process your personal data. It is important that you read this Privacy Policy together with any other privacy policy, fair processing notice and/or cookie policy we may provide where relevant so that you are fully aware of how and why we are using your data. This Privacy Policy supplements other privacy notices and policies we provide to you and is not intended to override them.
We may, from time to time, update this Privacy Policy. Any such changes will be posted on this page, and we will notify you of any significant changes, such as change to our processing activities.
If you have any questions on how we process and use your personal data, you can contact us at general@en.formula1.com.
To comply with the General Data Protection Regulation (2016/679), we have also appointed a European representative. If you are based in the EU and prefer to contact them, their details are as follows: Bird & Bird GDPR Representative Services Ireland, Deloitte House, 29 Earlsfort Terrace, Dublin 2, D02 AY28 and EUrepresentative.Formula1@twobirds.com.
Third Party Digital Products
There are some websites and applications which use the Formula 1 name and/or trade marks, but which are operated by our third party licensees or partners or group companies, For example:
• Websites and applications relating to Formula 2, Formula 3, F1 Academy and the Las Vegas Grand Prix, which are operated by our group companies.
• Websites and applications relating to the Official F1 Store, F1 Tickets, F1 Experiences, F1 Authentics, F1 Arcade, F1 Racing Centre, F1 Clash, F1 Manager, F1 Mobile Racing, F1 Esports and F1 SimRacing, which are all operated by our third party licensees (the “Third Party Licensees”).
These, together with any other official Formula 1 branded websites and applications created and operated by a third party from time to time are “Third Party Digital Products”. While we may receive personal data from these third parties (see below for more information), we are not the operator of the Third Party Digital Products, nor are we responsible for the privacy policies of those Third Party Digital Products. We encourage you to read all applicable terms, conditions and privacy policies when using those other websites and applications.
What Personal Data Do We Collect?
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been irreversibly removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
• Profile Data – which includes your username and password, your interests, preferences (other than your communication preferences), feedback, survey responses and your conversations with us where recorded (by chatbot, call or otherwise).
• Identity Data – which includes first name, last name, username or similar identifier, marital status, title, date of birth, age and gender.
• Contact Data – which includes billing address, email address and telephone numbers. • Communications Data – which includes your communication preferences and your preferences in receiving marketing from us and our third parties.
• Transaction Data – which includes details about payments to and from you and other details of products and services you have purchased from us or our third party partners.
• Financial Data – which includes bank account and payment card details.
• Technical Data – which includes technical information such as internet protocol (IP) address used to connect your computer to the internet, your login data, screen resolution details, browser type and version, time zone setting and location, mobile and network information, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Digital Products.
• Usage Data – which includes information about how you use our Digital Products and your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Digital Products (including date and time), pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
We also collect, use and share aggregated data such as statistical or demographic data for any purpose. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific App feature. Aggregated data could be derived from your personal data but is not considered personal data in law if it is irreversibly anonymised and cannot directly or indirectly reveal your identity. If we combine or connect Aggregated data with your personal data in a way that can identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.
We do not knowingly collect any special categories of personal data (“Sensitive Personal Information”) about you such as race, ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data.
How Do We Collect Personal Data About You?
We use different methods to collect data about you, as set out below:
Directly from you
You may give us information about you by filling in forms or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you take part in activities operated by us, for example at our events, or when you register an account via our Digital Products, subscribe to any service via our Digital Products (including for example, F1 TV), enter a competition, promotion or survey via our Digital Products or when you report a problem to us.
We will collect Identity Data, Profile Data, Contact Data and Communications Data in this way and, where you make a purchase, we will also collect Financial Data in this way.
Through your interactions with our Digital Products
We automatically collect your personal data by recording how you interact with our Digital Products by, for example, using technologies like cookies. For more information on the cookies that we use and their purpose, please see our Cookies Policy and/or your Cookie Preferences accessible through the link on our websites.
We will collect Technical Data and Usage Data in this way.
From third parties
We may receive information about you from:
• our Third Party Licensees (described above) and any other official licensee using our brand, for example, when you purchase merchandise through F1 Store
• our third party sponsors;
• our third party promoters who organise our race events; and
• anyone else whom you have consented to sharing your personal data with us.
Where we have permission to do so, we also conduct marketing on third party websites and applications and we may receive information about you from those third party websites and applications.
From inferences we make about you
We may infer information about you and your interests based on the information you have provided us and your use of the Digital Products.
We may infer some types of Profile Data in this way. We do not infer information which may reveal Sensitive Personal Information.
Where we need to collect personal data by law, or under our applicable terms of use (for example our App Terms of Use, Website Terms of Use or F1TV Subscription Terms, together the “Terms of Use”) which you have agreed to by using our Digital Products, and you fail to provide that data when requested, we may not be able to provide you with access to our Digital Products or other services.
How Do We Use Your Personal Data?
We have set out a more detailed description below of all the ways we plan to use your personal data, and which of the lawful bases we rely on to do so (in accordance with Article 6 of the GDPR and UK GDPR). We have also identified what our legitimate interests are where appropriate.
• To provide the Digital Products to you in accordance with (and to carry out our obligations under) the applicable Terms of Use:
Type of data: Identity Data, Profile Data, Contact Data, Technical Data, Communications Data
Lawful Basis for Processing: Necessary for the performance of a contract (our Terms of Use)
• To process payments from you where applicable under the Terms of Use:
Type of data: Identity Data, Profile Data, Contact Data, Financial Data, Technical Data, Communications Data
Lawful Basis for Processing: Necessary for the performance of a contract (our Terms of Use)
• To communicate with you (including by post, phone, email, and/or mobile messaging) and provide you with information in respect of the Digital Products and services you request from us or to let you know about new functions, goods, and services available via our Digital Products:
Type of data: Identity Data, Profile Data, Contact Data, Communications Data
Lawful Basis for Processing: Necessary for the performance of a contract (our Terms of Use); Our legitimate interests in running our business effectively and making it easy for you to interact with our site
• To personalise your experiences with the Digital Products and provide you with the best experiences of our Digital Products:
Type of data: Identity Data, Profile Data, Contact Data, Financial Data, Transaction Data, Technical Data, Usage Data, Communications Data
Lawful Basis for Processing: Our legitimate interests in running our business effectively
• To analyse use of our Digital Products and carry out market research so that we can improve the products and services we offer:
Type of data: Identity Data, Profile Data, Contact Data, Financial Data, Transaction Data, Technical Data, Usage Data, Communications Data
Lawful Basis for Processing: Our legitimate interests in running our business effectively and expanding our business
• To operate the Digital Products and our business effectively and protect us and our users. This includes detection, prevention, and investigation of activities which are fraudulent or violate our policies more broadly:
Type of data: Identity Data, Profile Data, Contact Data, Financial Data, Transaction Data, Technical Data, Usage Data, Communications Data
Lawful Basis for Processing: Our legitimate interests in running our business effectively and providing you with the best possible product
• To comply with legal and regulatory requirements, including for record-keeping purposes:
Type of data: Identity Data, Profile Data, Contact Data, Financial Data, Transaction Data, Technical Data, Usage Data, Communications Data
Lawful Basis for Processing: Our legitimate interests in complying with law and protecting our business; Necessary in compliance with a legal obligation
• To enforce or apply the Terms of Use or in connection with establishing, exercising, or defending legal claims; to comply with applicable laws and lawful government requests:
Type of data: Identity Data, Profile Data, Contact Data, Financial Data, Transaction Data, Technical Data, Usage Data, Communications Data
Lawful Basis for Processing: Our legitimate interests in complying with law and protecting our business; Necessary in compliance with a legal obligation
• To carry out any other data processing activities which you may have expressly consented to:
Type of data: Identity Data, Profile Data, Contact Data, Financial Data, Transaction Data, Technical Data, Usage Data, Communications Data
Lawful Basis for Processing: Consent
• To send you email marketing communications:
Type of data: Identity Data, Profile Data, Contact Data, Usage Data, Communications Data
Lawful Basis for Processing: Consent
• To analyse data collected about you, such as your purchase history, by us and our Third Party Licensees (where we have a legal basis to receive such data from them) for the purpose of profiling and personalisation of the direct marketing we send you:
Type of data: Identity Data, Profile Data, Contact Data, Usage Data, Communications Data